Always thinking

Drop "singles"?

Ok, we will drop "singles" and "dating" words on homepage because people don't want to sound desperate when they visit an event site. What is strange is meetup people do not worry about that, they still join my club. Then it maybe due to its local orientation.

Groupmingle.com will not have "singles" words on its homepage. The tag line will be "the smart way to mingle".

If we do that, the site will come across as yet another event site. How do we differentiate ourself from other folks like eventful, heyletsgo or minglnow?

I think all these three sites do not really provide an offline opportunity for people to mingle. They are event aggregators. Groupmingle is not event aggregator. We want user come to the homepage, wow our videos and "mingling in a group" idea. It does not matter what other events are happening, what it matters is groupmingle people decide to mingle in a group offline.

With that in mind, we should focus on letting people "start a mingle" and find "fellow mingler" easily. We do not list junky fake events or some junky DJ's spining party on our site, we want simply let user say "hey, I want to meet a few people this saturday, who are with me?"

From that sense, matchactivity is closer to us, but it's model is 1-on-1 activity, ours is group activity.

So maybe "I want to mingle" is better than "Add a mingle".

With that being that, the real threat comes from meetup.com; it almost does everything and better when it comes to letting people meet offline. Yet, the perception is, not many people go to meetup to mingle, they go there to meet up. Mingle has a flavor of "flirting" and is good for singles.

Groupmingle should be a brand that people can think of when they feel like swinging a bit, just checking out people, being flirtatious, a bit of meetup for the sexual purpose, even that can be really subtle.

The msg shown to the left side of vlog and entire homepage should contain that flavor.

posted by Road less travelled @ 3:04 AM