Always thinking

1 yr anniversary for Alice's 05 winter wonderland

Suddenly, a year has passed by since Bo and I went to Alice's winter wonderland at Masonic center at Nob Hill. A year!

Today is very stormy, I don't quite remember any other stormy days this year. But 101 north was slow all the way from Palo Alto to San Francisco, made it impossible to arrive on time for the first meetup for professional group mingle. Janice is a member in my group and she called around 6:30 pm saying she was stuck in the traffic and could not make it. So was I. I eventually arrived at catalyst about 7:15pm, no one was there, at least not from groupmingle. It's not surprising. I just want to be sure I am there in case someone shows up. A stormy day like this is not good news for party.

Mallory and I spent nearly 2 hours in the afternoon discussing the marketing goals and tasks. It was very informative to her. I drafted a informal contract for her to see the flavor of it, mainly discussing the equity distribution.

I have been thinking about the "long tail" strategy. The leading event sites mostly are based in San Francisco and Boston area, where they tend to take care only the major metropolitan area's events, which makes sense. Bigger better events happen more often in these cities. However, dating event is different story, singles are everywhere, there are probably equal, if not more, number of singles in small to mid sized towns than that of metropolitan area. Who is serving them? Certainly not these event sites. Maybe that is where we should put our partial focus on. Immediatly, I posted 8 ads on 8 mid sized local town's craigslist, surprisingly, all of them were posted without being flagged. I'd like to see how that played out in terms of getting traffic and people to register. I think that is a smart use of "long tail" theory.

posted by Road less travelled @ 1:45 PM