Friday, November 02, 2007

Product management

"How to be a good product manager" blog has a neat entry.

It explains the balance of taking customer's input and that of other stake holders. It further says "Successful product management comes from understanding the market, which includes current customers as well as potential customers, competitors, suppliers, intermediaries, and others who have an interest or stake in the market. Make sure to keep customer needs central to your product strategy while also taking into account all of the other appropriate aspects that contribute to your product definition."

Porter's five forces anyone? A real good product manager can assess at strategic level as well as execute product plan at detailed MRD/PRD/Team work level.

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