Always thinking

One step in between

Good and bad, right or wrong, favorite or annoying, The gap between such opposite image sometime seems trivial, so trivial that one doesn't realize it until it's been done, said, or even regretted. Take website design as an example, it seems that successful entity often has a sense of prestige. The get by web presence is often taken by many business entities who are only after transaction and ignore the essence of realizing it: optimal customer experience. The care and attention put in a good web design flows instantaneously at the moment it's clicked. For the knowledge commerce business model, I emphasize very much on the prestige, credit that are shown throughout the web presence and assure the site visitors a strong feeling of prestige before further click through. I particularly favor the web design by Yale, Harvard, Stanford, or even MIT. Brown and Caltech also did a good job. Columbia is catching up. U Penn goes to the public in terms of image design. Carnegie Mellon sucks! A prestigeous sense of design doesn't just come from simplistic image, sometime it often involves authority. You can't expect a very artisticly designed website (Yale is very close to that end) to be impeccable top school that everyone is talking about. In that sense, Harvard and Stanford are definetely the leaders. Their web precense represent the reputation, the prestige, and most of the authority that is the ultimate selling point at the end of day. Therefore, in my opinion, top design comes from realizing the authority through optimal structured dots that are eventually connect everything, so to achieve the momentum. Yes, the money that is involved between an ok website and an elegant one might not be huge, but the experience is two different world. It's like Valley Fair and Stanford Shopping Mall, who do you prefer. No questions asked!

posted by Road less travelled @ 11:37 PM